Company Name: Made Simple Finance Limited
Policy Number: PP-002
Version: 2.0
Effective Date: 13/11/2020
Last Updated: 20/11/2025

1. Who We Are

Made Simple Finance Limited (“we”, “us”, “our”) is a UK-based asset-finance broker. We act as an 

intermediary, introducing SME customers to lenders and finance providers who may offer suitable funding solutions.

Data Controller: Made Simple Finance Limited
Website: https://madesimplefinance.com
Email: info@madesimplefinance.com
Address: Suite 177, 15 Church Street, Weybridge, Surrey, KT13 8NA

When we pass information to a lender, they become an independent Data Controller and will process your data in line with their own privacy notice.

2. Purpose of This Privacy Notice

This Notice explains how we collect, use, store and share personal data when providing  asset-finance brokerage services to UK businesses.

3. Individuals Whose Data We Process

We collect and process personal data relating to:

1. Website Visitors & Enquirers
2. Business Owners, Directors & Key Contacts
3. Finance Applicants & Customers
4. Signatories, Guarantors & Witnesses

4. Information We Collect

A. Website Visitors & Enquirers We may collect:

• Name, business name, telephone number, email address
• Details of your finance enquiry
• Documents you choose to send us
• Website usage information (IP address, browser type, device details, pages viewed)

B. Business Owners, Directors & Finance Applicants

To assess and process finance enquiries, we may collect:

• Name, job title, business role
• Contact details
• Business information (industry, structure, trading history)
• Asset and supplier details
• Financial or supporting documents you choose to provide
• KYC / AML information, including:
• Proof of identity (passport, driving licence)
• Proof of address
• Company ownership and control details
• Company registration documents
• Any documents required by lenders to complete anti-money-laundering checks

C. Signatories, Guarantors & Witnesses

Certain finance documents require signatures, guarantees or witnessing. We are required by lenders 

and UK AML regulations to collect the following:

Signatories & Guarantors:

We collect:

• Full name
• Contact details
• Business role or authority
• Signature
• Mandatory KYC / AML documentation, including:
• Proof of identity
• Proof of address
• Date of birth (where required by lenders)
• Verification of authority to act or guarantee
• Any additional documentation needed for underwriting or fraud prevention

This information is required because lenders must verify the identity and authority of any person 

who signs or guarantees a finance agreement.

Witnesses:

Where signatures require witnessing, we may collect:

• Witness name
• Witness signature
• Witness contact details (if required for verification)

Witness data is used solely to confirm proper execution of documents.

Legitimate Interests We process data to:

• Respond to enquiries
• Assess finance options
• Collect signatory, guarantor and witness information
• Introduce your business to lenders
• Prevent fraud
• Operate and improve our services
• Ensure document validity and accuracy

Consent For marketing communications.
Consent may be withdrawn at any time.

Legal Obligation
We are required by law to process certain information for:

• Anti-money-laundering (AML) and Know Your Customer (KYC) checks
• Fraud prevention and identity verification
• Record-keeping under FCA requirements
• Compliance with lender policies and underwriting requirements

Contract
We process personal data to:

• Take steps at your request before entering a finance agreement
• Submit information to lenders in support of an application

6. How We Use Your Information We use your information to:

• Respond to enquiries
• Understand your business needs
• Match and introduce your business to appropriate lenders
• Carry out required KYC/AML checks
• Validate signatures, guarantees and witnesses
• Maintain accurate internal and regulatory records
• Communicate updates on your enquiry
• Improve our website and business operations
• Send marketing (only with your consent)

We do not make automated lending decisions. Lenders may carry out their own credit checks.

7. Who We Share Your Data With

• Lenders & Finance Providers
• Credit Reference Agencies (via lenders)
• Service Providers (cloud storage, CRM, hosting, analytics)
• Regulatory & Legal Authorities

We do not sell personal data.

8. Storage & Security of Your Information

Electronic Records:
Stored on secure systems including a shared business data drive, protected by:

• Password access
• Email-based verification codes
• Role-based permissions
• Cloud provider security (encryption, monitoring)

Paper Documentation & Physical Storage:

During processing, we may temporarily hold paper documents including:

• Identification documents
• KYC/AML materials
• Signed agreements, guarantees and witness forms

These may be stored in shared physical storage areas, with measures to prevent crossover between
customer files:

• Clearly separated, labelled sections
• Limited authorised access
• Controlled document-handling procedures
• Secure office environment with restricted access
• Paper documents are retained only for processing or compliance purposes and securely destroyed by
  confidential shredding when no longer required.

9. International Data Transfers

At present, we rely on the UK Government’s adequacy regulations, which permit the transfer of
personal data to countries that are recognised as providing an adequate level of data protection.

We do not knowingly transfer personal data to countries outside the UK that do not benefit from an
adequacy decision. If this position changes, or if we identify that a service provider uses storage
locations outside the UK, we will ensure appropriate safeguards are in place and will update this
Privacy Notice accordingly

10. Data Retention

• Enquiry data: up to 24 months
• Application, KYC, signatory, guarantor and witness data: up to 6 years
• Marketing data: until you unsubscribe

11. Your Rights Under UK GDPR

You have rights including access, rectification, deletion (where applicable), restriction,
objection, withdrawal of marketing consent, and data portability. You may also complain to the ICO.

Contact us at: info@madesimplefinance.com

12. Children’s Data

We do not knowingly collect personal data relating to individuals under 18.

13. Changes to This Notice

We may update this Notice. The latest version is published on our website.

14. Contact Us

Email: info@madesimplefinance.com
Address: Suite 177, 15 Church Street, Weybridge, Surrey, KT13 8NA